Our New Brand

Why change our branding?

Carolina Tiger Rescue’s new branding meets a variety of goals.

  • Our new colors are fresh and current. They also are a departure from the typical “forestry/zoo/animal” field, helping to set us apart from the rest.
  • We continue to shape our identity to reflect our goals and ideals while leaving behind the Carnivore Preservation Trust of old – moving away from the breeding facility to a focus on rescue, education, and advocacy.
  • As we’ve grown and matured as an organization, it was time to formalize our style guide (the guide to how we represent ourselves visually, in print, and online).
  • As we’ve further refined our core values and positions – What We Believe – it was time to position ourselves with a clear look and identity.
  • We are aggressively expanding our public education and advocacy through all channels, including social media, to promote our goals.

Below are some examples of our new materials.

What has changed?

  • The colors in our logo have slightly changed to a dark blue with a different yellow.
  • We’ve finalized our new tagline – “Open your eyes to the wild”.
  • Our primary colors are a spring leaf green and deep blue. Our accent colors are a pastel yellow, mandarin orange, and stone khaki.
  • We’ve adopted new fonts for our text.
  • We’ve adopted specific phrasing and language as we talk about the sanctuary, our animals (for example, always referring to them as beings rather than objects), and our cause.
About Carolina Tiger Rescue
Carolina Tiger Rescue is a 501(c)3 nonprofit wildlife sanctuary whose mission is saving and protecting wild cats in captivity and in the wild.

Carolina Tiger Rescue

1940 Hanks Chapel Rd.
Pittsboro, NC 27312
(919) 542-4684
(919) 542-4454