Our New Brand

Why change our branding?

Carolina Tiger Rescue’s new branding meets a variety of goals.

  • Our new colors are fresh and current. They also are a departure from the typical “forestry/zoo/animal” field, helping to set us apart from the rest.
  • We continue to shape our identity to reflect our goals and ideals while leaving behind the Carnivore Preservation Trust of old – moving away from the breeding facility to a focus on rescue, education, and advocacy.
  • As we’ve grown and matured as an organization, it was time to formalize our style guide (the guide to how we represent ourselves visually, in print, and online).
  • As we’ve further refined our core values and positions – What We Believe – it was time to position ourselves with a clear look and identity.
  • We are aggressively expanding our public education and advocacy through all channels, including social media, to promote our goals.

Below are some examples of our new materials.

What has changed?

  • The colors in our logo have slightly changed to a dark blue with a different yellow.
  • We’ve finalized our new tagline – “Open your eyes to the wild”.
  • Our primary colors are a spring leaf green and deep blue. Our accent colors are a pastel yellow, mandarin orange, and stone khaki.
  • We’ve adopted new fonts for our text.
  • We’ve adopted specific phrasing and language as we talk about the sanctuary, our animals (for example, always referring to them as beings rather than objects), and our cause.

About Carolina Tiger Rescue

Carolina Tiger Rescue is a 501(c)3 nonprofit wildlife sanctuary whose mission is saving and protecting wild cats in captivity and in the wild.

Carolina Tiger Rescue

1940 Hanks Chapel Rd. Pittsboro, NC 27312 (919) 542-4684 (919) 542-4454 info@carolinatigerrescue.org

Wildlife should be in the Wild



  • We believe the ideal home for wildlife is in the wild.
  • We believe it is critical to conserve their native habitats.
  • We believe wild animals should not be kept as pets.
  • We believe captive breeding should ONLY be done in accordance with Species Survival plans.
  • We believe all wild animals, both captive and in their native habitats, deserve to be treated with respect and not exploited for entertainment and commercial purposes.

Visit Carolina Tiger Rescue

Tiger at Carolina Tiger Rescue

Public Tours

Twilight Tours

Coming out for a tour is a great way to learn more about the animals that call Carolina Tiger Recue home. We offer many different types of tours.  Public tours are great for adults and families. Twilight tours are for adults only (18 years of age and older). Tiger Tales are a perfect option if you want to bring out really young children. Find the tour that is right for you and enjoy a walk through the sanctuary.

For all tours, tickets must be purchased in advance.

Have Fun Learning at Carolina Tiger Rescue

Field Trips

Field Trips

Virtual Field Trips link

Virtual Field Trips

Education is key to our mission.  We enjoy teaching "kids" of all ages!  Our field trips, both virtual and onsite, are ideal for groups of kids.  Our "Kid for a Day" Adult Camp provides a unique learning opportunity while allowing adults to channel their inner child.  While all of these opportunities are structured differently, in the end we want everyone to walk away knowing more about the animals we care for and what they can do to help protect them.

Bobcat at Carolina Tiger Rescue
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Caracal at Carolina Tiger Rescue
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Coatimundi at Carolina Tiger Rescue
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Cougar at Carolina Tiger Rescue
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Kinkajou at Carolina Tiger Rescue
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Lion at Carolina Tiger Rescue
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NGSD at Carolina Tiger Rescue
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Porcupine at Carolina Tiger Rescue
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Raccoon at Carolina Tiger Rescue
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Red Wolf at Carolina Tiger Rescue
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Red Wolves
Serval at Carolina Tiger Rescue
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Tiger at Carolina Tiger Rescue
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Keeper Stripes

Get involved at Carolina Tiger Rescue

Individual volunteering at Carolina Tiger Rescue

Individual Volunteering

Group volunteering at Carolina Tiger Rescue

Group Volunteering

There are so many ways to be a part of Carolina  Tiger Rescue.  Individual volunteers are able to help in many aspects of our work, including animal care, tour guides, construction, and gift shop assistance.  Work groups come from community groups, colleges, work places, and more!  It’s a great way to spend a day and it helps care for the cats.